While the title tag is very limited, a meta description gives you a bit more space to tell users what you’re offering, and it’s an opportunity to give them a compelling reason to click through to your page. The description tag is intended to be a short summary of the content found on the web page. This is how it looks in the search engine results:Īnd this is how it appears when the page is shared on external sites, including social networks like Facebook, Twitter and LinkedIn: To exemplify, we’ll use our Domain Names page. Why? Because title tags are a great opportunity to attract prospects to click through to your site so make sure it gives an accurate, concise and compelling summary of what that page is about. So if the title you create is not relevant for the page, Google can choose to show a different title instead. Search engines expect a titles tag to include relevant keywords and phrases that describe what that page is about. There’s one important thing to keep in mind. We’ll look at examples of title tags later. It will appear in three key places: browsers, search engine results pages, and external sites such as Facebook or Twitter. The title tag is the title element of a web page that summarises the content found on a page. Well written and compelling meta tags can attract more users to click to your website from the search engine results. (We’ll look at some examples of this later.) A page’s title tag and meta description are usually shown whenever that page appears in search engine results. They help search engines understand the content on a page. Title tags and meta descriptions are bits of HTML code in the header of a web page. What are title tags and meta descriptions? If you don’t know what title tags and meta descriptions are, why they’re important and how to write them to get more prospects to click on your links in search engine results, we’ll explain it all in this short guide. And, when used properly, they can act as a “hook” of your advertising in the search engine results. They describe the content on each page of your website and explain how it relates to a user’s search query. Title tags and descriptions tell search engines and users what your site is about. So why do site owners neglect title tags and meta descriptions, pushing them to the back burner? However, these two elements can improve click through rates and entice people to click on your link rather than the link of one of your competitors. Google confirmed it back in 2007 so let’s kill that myth right at the outset. If you do not set them, the meta title is taken from the title field of the static content item or the identifier field of the dynamic content item.It’s true: title tags and meta descriptions won’t help your website magically rise to the top of the search engine results. RESULT: When you open the content item in detailed view, the runtime value of these fields is used to set the page meta title and meta description tags in the tag of the page. For dynamic modules, you can use Modify the backend screens of a dynamic module to change the order of the fields. IMPORTANT: If you leave the Description field empty, Sitefinity CMS automatically fills it out with the content of the first text field after the title field of the content item, regardless of whether it is a long or short text field.įor example, if after the news item, you have a Summary field, the Description field will be populated with the content of the Summary field. If you leave Title for search engines field blank, the system will automatically fill it out with the Title of the item.
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